Nissan automobiles

John,

I’d like to mention several things regarding your point of view.  One of
the things that you are not getting from the letter that Scott wrote is
that he was having difficulties with YOUR product (DEI).  A factor that
should definitely be taken into consideration is that we can assume that
Scott has friends, relatives, and acquaintances, that he is both, going
to recommend and not recommend products to.  As evidenced by the post he
put here,  he was not recommending your product(s) due to the "trouble"
he’s had with them.  In your post to him, you mention several things
that the general consumer does not care about, "QS 9000 compliant" and
"ISO9001 registration".  What the hell is that?  When shopping for a car
alarm, that is probably the last thing on my mind!  But what WILL be on
my mind is a recommendation from a friend.

You fail to even ask him what difficulties he’s had with your products
or why he does not like them/recommend them.  Customer support 101 would
include these basic questions.  I don’t know what position you hold at
DEI, if any, but you have shown an utter lack of regard to a customer.
Consumers can sometimes deal with "trouble" so long as the company is
willing to take the necessary steps to rectify the situation.

I could go on and on.  The last thing I’ll mention is about this quote
from you "We didn’t get to be #1 in the US aftermarket for vehicle
security by selling low-quality products."  This may be true, but there
are other characteristics that can make you number 1.  These are:
agressive ad campaigns, agressive selling techniques, and big name
accounts (three of them you imply;  Ford, GM and Chrysler).  That is all
for now..

That’s ok, Scott – I consider it more misguided than rude. It always
amazes me that people will so quickly extrapolate from some personal
experience that they know enough to condemn a reputable company’s
products. I suppose the fact that we’re in process this week to become
only the second car alarm manufacturer registered as QS 9000 compliant
wouldn’t get in the way of your pigeonholing us as "low quality". QS
9000 is the US automotive quality system certification required to
supply parts or products to Ford, GM, and Chrysler. We attained ISO9001
registration last year in 6 months, which is virtually unheard of. Those

two quality systems represent the pinnacle of planned product quality
for automotive components. Neither of your choices is the other QS 9000
compnay in car security by the way, although Clifford is ISO9001
registered.
I recommend that if the original poster is looking for "top quality"
vehicle security that he absolutely consider DEI products (Viper,Python,

Sidewinder, Hornet). We didn’t get to be #1 in the US aftermarket for
vehicle security by selling low-quality products.

John Durbin, DEI